Digital marketing systems use technologies such as LCD, LED, and projection to display digital images, video, web pages, weather data, restaurant menus, or text. They can be placed in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.
First is the Digital Queue Management system which is used to control and increase the efficiency of queues, while simultaneously reducing actual and perceived wait times. These systems are able to display in real-time the estimated waiting times, relevant product information and call customers forward. Product information is shown to inform and entertain customers while they wait, thereby reducing customers’ perceived wait time. Customers are more likely to absorb the information shown on the screen while they wait to be served, and if the information is relevant to the customer their service experience can also be enhanced.
Promotional boards are replacing static boards and incorporate eye-catching videos and colourful static images, which enhances customer engagement. Advertisements can easily be changed depending on the time of day, audience and promotions on offer. The content displayed can be managed remotely through using cloud-based digital signage software, and pushed to sites on the network. This ensures that the correct promotions are displayed timeously, thereby reducing the print costs associated with a promotion or campaign.
Digital Menu Boards are taking the place of traditional menu boards and back-lit displays due to the many benefits they offer. Using cloud-based Digital Menu Boards with embed signage software, menus on an unlimited number of screens in multiple locations can be easily updated in real-time, saving you time, money and resources. The embedded signage cloud solution provides a proven, affordable way to improve your business operationally and financially.Menu items and prices can be updated remotely and pushed to all the displays in the network effortlessly, with the installation of Digital Menu Boards. This ensures that all stores are advertising the correct menu and enables businesses to adapt the pricing and the items on offer promptly.
A video wall consists of multiple displays tiled together to form one large screen, which can display information to multiple viewers simultaneously. Various configurations can be formed using LED or LCD panels, both which have a thin bezel to provide a seamless experience. Content or data can be split to display multiple sources across screens using a video wall controller or in some cases the digital signage software is sufficient. Professional displays are replacing traditional print media, with enhanced creative content. These solutions capture attention and increase communication and engagement with consumers and employees. Unique video wall configurations, kiosks and creative video walls are often also incorporated into the environment as a design feature. Whether you are a retail store promoting a brand/product or a service provider displaying information, our digital signage solutions will grab attention.
Interactive kiosks have helped bridge the gap between digital signage and smartphones, while better engaging consumers. These kiosks can be incorporated into various industries from retail to healthcare and every industry in between. Kiosks are available ready-made but can also be designed and built to the client’s specifications. The growth of e-commerce has led to shoppers expecting to receive online shopping benefits in traditional brick and mortar stores. Shoppers are thus demanding fast self-service options to speed up the checkout and enquiry process and to improve their shopping experience. Kiosk applications must be efficient, easy to navigate and user-friendly. Incorporating self-service kiosks is an effective way to deliver service, as customers don’t have to wait for assistance, while also reducing the workload of the sales staff.
A unique omnichannel experience can be created by incorporating online shopping functionality into the kiosk. This allows in-store shoppers to access the full product range, giving them more variety. Stores also benefit by not having to keep the full range of stock available on hand, decreasing the floor and storage space needed. As technology advances the line between what we do online and in-store blurs.
Some systems have the ability to offer interactive media content as well as a reporting function indicating user interaction such as the destination that was taken, the content that was consumed and the produced usage report. From these report, you will be able to gauge the effectiveness of the particular advertisement or media content that was in play at the specific hour based on the number of times interaction has been made. Furthermore, if the digital signage is integrated with kinect, the signage will be able to determine the proximity of the consumer to the display and their demographic details such as age, gender for further analytic and consumer behavior study.
MEP Digital Systems provides cutting edge digital signage and audio visual solutions. We strive to deliver innovative digital signage solutions that assist and make a difference to the businesses we service. We designs, installs and supports digital signage solutions for the hospitality, retail, commercial and fast food industries. The solutions are designed based on analysis of use and to optimize engagement, with customers and/or employees, by displaying company information, live feeds or creative brand and campaign content.
