Digital Marketing Solutions

When running a marketing campaign, You need to make sure that something does this and something else does that, while at the same time maintaining the required appearance and specific parameters.....

Digital marketing systems use technologies such as LCD, LED, and projection to display digital images, video, web pages, weather data, restaurant menus, or text. They can be placed in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.

First is the Digital Queue Management system which is used to control and increase the efficiency of queues, while simultaneously reducing actual and perceived wait times. These systems are able to display in real-time the estimated waiting times, relevant product information and call customers forward. Product information is shown to inform and entertain customers while they wait, thereby reducing customers’ perceived wait time. Customers are more likely to absorb the information shown on the screen while they wait to be served, and if the information is relevant to the customer their service experience can also be enhanced.

Promotional boards are replacing static boards and incorporate eye-catching videos and colourful static images, which enhances customer engagement. Advertisements can easily be changed depending on the time of day, audience and promotions on offer. The content displayed can be managed remotely through using cloud-based digital signage software, and pushed to sites on the network. This ensures that the correct promotions are displayed timeously, thereby reducing the print costs associated with a promotion or campaign.

Digital Menu Boards are taking the place of traditional menu boards and back-lit displays due to the many benefits they offer. Using cloud-based Digital Menu Boards with embed signage software, menus on an unlimited number of screens in multiple locations can be easily updated in real-time, saving you time, money and resources. The embedded signage cloud solution provides a proven, affordable way to improve your business operationally and financially.Menu items and prices can be updated remotely and pushed to all the displays in the network effortlessly, with the installation of Digital Menu Boards. This ensures that all stores are advertising the correct menu and enables businesses to adapt the pricing and the items on offer promptly.

A video wall consists of multiple displays tiled together to form one large screen, which can display information to multiple viewers simultaneously. Various configurations can be formed using LED or LCD panels, both which have a thin bezel to provide a seamless experience. Content or data can be split to display multiple sources across screens using a video wall controller or in some cases the digital signage software is sufficient. Professional displays are replacing traditional print media, with enhanced creative content. These solutions capture attention and increase communication and engagement with consumers and employees. Unique video wall configurations, kiosks and creative video walls are often also incorporated into the environment as a design feature. Whether you are a retail store promoting a brand/product or a service provider displaying information, our digital signage solutions will grab attention.

Interactive kiosks have helped bridge the gap between digital signage and smartphones, while better engaging consumers. These kiosks can be incorporated into various industries from retail to healthcare and every industry in between. Kiosks are available ready-made but can also be designed and built to the client’s specifications. The growth of e-commerce has led to shoppers expecting to receive online shopping benefits in traditional brick and mortar stores. Shoppers are thus demanding fast self-service options to speed up the checkout and enquiry process and to improve their shopping experience. Kiosk applications must be efficient, easy to navigate and user-friendly. Incorporating self-service kiosks is an effective way to deliver service, as customers don’t have to wait for assistance, while also reducing the workload of the sales staff.

A unique omnichannel experience can be created by incorporating online shopping functionality into the kiosk. This allows in-store shoppers to access the full product range, giving them more variety. Stores also benefit by not having to keep the full range of stock available on hand, decreasing the floor and storage space needed. As technology advances the line between what we do online and in-store blurs.

Some systems have the ability to offer interactive media content as well as a reporting function indicating user interaction such as the destination that was taken, the content that was consumed and the produced usage report. From these report, you will be able to gauge the effectiveness of the particular advertisement or media content that was in play at the specific hour based on the number of times interaction has been made. Furthermore, if the digital signage is integrated with kinect, the signage will be able to determine the proximity of the consumer to the display and their demographic details such as age, gender for further analytic and consumer behavior study.

MEP Digital Systems provides cutting edge digital signage and audio visual solutions. We strive to deliver innovative digital signage solutions that assist and make a difference to the businesses we service. We designs, installs and supports digital signage solutions for the hospitality, retail, commercial and fast food industries. The solutions are designed based on analysis of use and to optimize engagement, with customers and/or employees, by displaying company information, live feeds or creative brand and campaign content.

Digital Asset Tracking

If you’re thinking about adopting a digital asset tracking (DAT) solution, it’s time to start thinking about mapping out your digital asset tracking implementation strategy. From configuring hardware, assigning and managing asset ownership, and fostering user adoption as well as measuring results, there are many things to think about as you begin the process of mapping out your DAT strategy. To help you ensure that you’re weighing all the important considerations and taking the right steps to set your company up for digital asset tracking success, MEP Digital Systems provides insights on the top considerations you should be thinking about as you map out your digital asset tracking implementation strategy. The major issue with many businesses today is that they have no implementation strategy. Digital asset tracking systems are acquired without any coordinated approach resulting in an inability to identify which assets management and inspection systems requirements for small to enterprise-sized businesses, and how to use them effectively. In fact, in many cases there is actually no comprehension of what digital assets tracking systems to use and the role they play for an organization. This is highly inefficient and will eventually erode the business’s asset security where speed of asset disposal presents a high risk. Hunting for lost assets is a hugely inefficient and costly exercise. The lack of a standardized approach can also lead to lack of control and third party liability issues, not to mention the cost of storing duplicated assets. Most customers often struggle with inefficient asset recording systems, inefficient asset or equipment inspection systems, asset or retail losses, damage and theft, or visitor security. Therefore, a customized asset tracking system will help you efficiently manage your business. Making use of RFID asset tags and readers will help track the location of assets or equipment and record data associated with the assets including access control systems which can be integrated into multiple types of technology in order to best serve your needs. With this digital systems, employees can even record asset and equipment properties such as condition, size, expiry date, and more. The RFID asset tracking is a new and continuously developing technology. As member of a number of international networks, MEP Digital Systems keeps abreast of new product developments and continuously procure and evaluate the latest products. This enables us to provide you with the best digital implementation solutions. Challenging problems in industry cannot always be solved by a single technology. That is why MEP Digital Systems also supports passive UHF, HF and LF as well as active RFID, RTLS (Real Time Location Systems) and GPS technologies.